AMERICAN HEART ASSOCIATION
2026 Red Dress Collection Concert Open
A heartfelt editorial project for the American Heart Association, using powerful storytelling and emotional pacing to inspire awareness, hope, and meaningful action.
American Heart Association
Client
Role
Editor | Creative Collaborator | Motion Design
Challenge
Create an inspiring opening film celebrating women, resilience, and heart health for the American Heart Association's Red Dress Collection event.
Editorial Approach
Initially edited as a single-screen presentation before collaborating with the creative team to expand the piece into a multi-screen experience requiring additional visual storytelling. Carefully balanced live performance footage, photography, typography, and pacing to create an uplifting emotional opening.
AI
Used Meta AI to animate still photography, creating natural movement where none previously existed, alongside Adobe Premiere Pro's AI-assisted editorial workflow.
Result
Delivered a cinematic event opening that elevated the live experience and celebrated the remarkable women featured throughout the film.
Why It Matters
Illustrates how editorial storytelling can inspire audiences while supporting a mission-driven organization dedicated to improving lives.
LET’S CONNECT
Let’s Create Stories People Remember
Whether you’re building a broadcast campaign, brand film, nonprofit story, healthcare initiative, or executive presentation, I’d love to help bring your vision to life through thoughtful editorial storytelling.
AMERICAN HEART ASSOCIATION
2026 Red Dress Collection Concert Open
A heartfelt editorial project for the American Heart Association, using powerful storytelling and emotional pacing to inspire awareness, hope, and meaningful action.
American Heart Association
Client
Role
Editor | Creative Collaborator | Motion Design
Challenge
Create an inspiring opening film celebrating women, resilience, and heart health for the American Heart Association's Red Dress Collection event.
Editorial Approach
Initially edited as a single-screen presentation before collaborating with the creative team to expand the piece into a multi-screen experience requiring additional visual storytelling. Carefully balanced live performance footage, photography, typography, and pacing to create an uplifting emotional opening.
AI
Used Meta AI to animate still photography, creating natural movement where none previously existed, alongside Adobe Premiere Pro's AI-assisted editorial workflow.
Result
Delivered a cinematic event opening that elevated the live experience and celebrated the remarkable women featured throughout the film.
Why It Matters
Illustrates how editorial storytelling can inspire audiences while supporting a mission-driven organization dedicated to improving lives.
LET’S CONNECT
Let’s Create Stories People Remember
Whether you’re building a broadcast campaign, brand film, nonprofit story, healthcare initiative, or executive presentation, I’d love to help bring your vision to life through thoughtful editorial storytelling.
AMERICAN HEART ASSOCIATION
2026 Red Dress Collection Concert Open
A heartfelt editorial project for the American Heart Association, using powerful storytelling and emotional pacing to inspire awareness, hope, and meaningful action.
American Heart Association
Client
Role
Editor | Creative Collaborator | Motion Design
Challenge
Create an inspiring opening film celebrating women, resilience, and heart health for the American Heart Association's Red Dress Collection event.
Editorial Approach
Initially edited as a single-screen presentation before collaborating with the creative team to expand the piece into a multi-screen experience requiring additional visual storytelling. Carefully balanced live performance footage, photography, typography, and pacing to create an uplifting emotional opening.
AI
Used Meta AI to animate still photography, creating natural movement where none previously existed, alongside Adobe Premiere Pro's AI-assisted editorial workflow.
Result
Delivered a cinematic event opening that elevated the live experience and celebrated the remarkable women featured throughout the film.
Why It Matters
Illustrates how editorial storytelling can inspire audiences while supporting a mission-driven organization dedicated to improving lives.
LET’S CONNECT
Let’s Create Stories People Remember
Whether you’re building a broadcast campaign, brand film, nonprofit story, healthcare initiative, or executive presentation, I’d love to help bring your vision to life through thoughtful editorial storytelling.